What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids, and adults with
sensitive skin.

For us, it starts with being obsessed with purity and sustainability in every part of our process - from ingredient selection, to manufacturing, to packaging, and beyond. When something doesn’t meet our strict standards, we take it apart, analyze it, and find a better way to do it.