EVERY PIECE OF PLASTIC THAT HAS EVER BEEN MADE STILL EXISTS.
Think about that. Then know that globally, we produce 300 million tons of plastic waste every year, 78 percent of which is NOT reclaimed or recycled. That’s a lot of plastic.

PROGRESS, NOT PERFECTION
We recognize that we will never fully achieve zero waste and we want to meet everyone wherever they are on their low waste journey. Instead of feeling overwhelmed and shutting down in the face of waste and climate crises, we cheer every small change that each of us as individuals and businesses make towards a better world.