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Our Mission

At KindBuys we believe in one thing about products and manufacturing: They should harm neither creature nor planet.
All of the products sold on KindBuys have third-party certifications ensuring they meet our ethical and sustainable standards.
KindBuys was created to make conscious consumerism easy. When a product has a certification on it, we want it to be easy to understand what that means.
We have created a way for our users to gain full transparency into product certifications as well as the ability to filter based on the qualities that are important to them.

A Message from the Founder

Occasionally I'll find myself in a moment of reflection, completely bewildered at the notion that it is not only allowed, but acceptable, to manufacture products in such a way that causes harm to either creature or environment.

How can that be?! In the year 2022, how can it be that this is OK?

How can it be that large retailers are still importing materials derived from forced labor? (source)

How can it be that we still test products on animals? (source)

How can it be that we ignore illegal deforestation? (source)

How can it be that we allow such inhumane practices to happen on our farms? (source)

How has our convenience become more important than another creature's quality of life?

Where did we lose our way? When did we allow our greed to overpower our ethics?

I don't have the answer to these questions. The only thing that I can try and do personally is stop. buying. it.

I should also mention that I'm not claiming perfection here, and I do use products that I know I shouldn't. I'm a mom of three young boys, and sometimes I just gotta get that Amazon order in real quick. I don't always have time to sit down and dig through the endless weeds trying to find the most sustainable hair dye for crazy hair day tomorrow. But I am trying. Although, this really brings me to the reason I created KindBuys; Consumers SHOULDN'T HAVE TO TRY SO HARD to buy products that are good for people, planet, and animals.

Harmful products should not exist, but for now, they do, so I built KindBuys, a platform to make it easy for consumers to buy trusted, vetted, sustainable & ethical products.

Sometimes we get the question "why do you require certifications" or the complaint "I'm a small business and I can't afford to get certified." I get it. But I'm a firm believer in third-party, unbiased, validation. Sure, the certification entities may have their flaws, but it is, in my opinion, the most reliable source we currently have to ensure manufacturers are holding true to their claims.

We are always looking for ways to improve, and we'd love your thoughts and feedback. As always, feel free to contact us if you have a question or comment

Thank you so much for being part of our community!

- Ashley